Following the Highway’s Agency refusal to erect brown tourist signs on the A303, Test Valley Borough Council is seeking the public’s support in its bid to have future decisions about the signs taken at a local level.
Planning and Transport Portfolio Holder, Councillor Martin Hatley, said “I am very disappointed in the Highways Agency response and it just seems like old fashioned red tape to me. We need to do everything we can to give our towns and tourist attractions a competitive edge. In the age of localism, I think we should be allowed to erect brown tourist signs, on the trunk roads that pass through the borough, as we feel fit.
“Andover for example, which is by-passed by the A303, is losing out on a great deal of potential passing trade. As a result local businesses, not unreasonably, have told us that they wish to see brown tourist signs placed on the A303. The idea was that the signs would highlight the town as a historic market town and, through the use of symbols, advise of the services that it could offer. There are other examples in and around Romsey too.”
The Council will be submitting an application to the Department for Communities and Local Government (DCLG) requesting the authority to install the signs that are currently erected by the Highway’s Agency. The Sustainable Communities Act requires the Council to ask residents if they agree with the wording on the application.
To read the Council’s application and vote for or against the wording, visit www.testvalley.gov.uk
Residents are asked to vote before Friday, 10 April 2015.