Childhood Holiday Memories Brits Miss MostA study into Brits’ most treasured holiday memories has revealed that in an age of constant Facebook and Instagram updates, many of us miss sending a good old fashioned postcard to our loved ones.

The research, conducted by holiday home manufacturers Willerby, revealed almost a quarter of British holidaymakers (24%) put writing out a postcard at the top of the list of things they miss most, while 19 per cent said they miss having to rely on a road map or compass to get them to their destinations.

And it seems digital photos taken on smartphones just don’t cut it for some people – 18 per cent of those surveyed said they missed flicking through a photo album.

The digital age may have changed the way we record our memories, but the survey also revealed some Brits choose to take time out from technology while they are on holiday. More than a fifth (21%) admitted they have enforced a tech ban in a bid to encourage the family to spend as much quality time together as possible during breaks away.

The research also revealed we can be creatures of habit when it comes to choosing where we want to go on holiday. Thirty-eight per cent of Brits admitted they had been back to the same destinations up to six times, while another 24 per cent said they had visited the same places on up to nine different occasions. Another 9 per cent said they’d returned to the same place more than ten times. When it came to our favourite British holiday pastimes, 16 per cent of Brits said memories of playing outside filled them with nostalgia, while 12 per cent said they enjoyed looking back on long walks with their families.

And it seems many of us love to revisit the destinations we were taken to as a child. More than a third (34%) said they had taken their partner or children to a place they visited with their families, while 19 per cent admitted they had tried to recreate an experience from their childhood, with 32 per cent of those saying it was just as good as they remembered it to be.

The research also revealed the sense that is most likely to trigger happy holiday memories. More than a quarter (26%) said the smell of a salty beach or fish and chips transported them back to their childhood, while 22 per cent said a traditional British dish such as a Sunday roast took them back to treasured weekends spent around the dinner table with their families.

Kirsten Bolton, Willerby marketing director, said: “It is heartwarming to see how many of our favourite holiday pastimes have withstood the test of time, and it is clear how valuable holidays are in forming our life experiences and our happiest memories.

“Our day to day lives are so busy that often holidays are our only chance to sit back and spend quality time with our loved ones. It is lovely to see how some Brits have made the decision to share their happy memories by attempting to recreate them with their own children.

“Although social media is a great way for us to stay in touch with friends and family while we are away, it would be great to see the postcard tradition revived.”

Top 5 list of British holiday traditions that people miss the most;

Sending home a postcard

Sticks of rock/candy floss

Reading a road map/compass

Printed holiday photo albums

Punch & Judy shows

We also have a list of the top 10 holiday activities that make British holiday makers feel most nostalgic:

Playing oudoors

Reading a map or compass

Getting lost on walks

Building sandcastles

Playing traditional games e.g frisbee or boardgames

Donkey rides Picnics

Swimming in the sea

The smell of sun cream

Eating ice cream/candy floss/donuts

Anna has almost 20 years in the media industry. As Editor of Andover and Villages, she strives to bring the latest and greatest news with a minutes notice. Anna can be contacted via or alternatively called at