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Sainsbury’s CEO in Andover for Sport Relief

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The outgoing Sainsburys Chief Executive, Justin King, was in Andover on Friday afternoon completing the 11th leg of his 17 mile run across the UK for Sport Relief at Charlton Sports Centre.

Having already raised in excess of his £70,000 target he has been joined again by Sainsbury’s colleagues from their stores in Andover. Speaking exclusively to Andover and Villages, Mr King said the most difficult part of the challenge was ‘all the stopping and starting’ “you take an hour in the car getting cold and then you start again so the first 100 yards hurts” he said.

This is his fourth Sport Relief challenge, his most painful experience so far was running over the Firth of Forth bridge in Scotland and back again in a howling gale, with each leg only meant to be 1 mile he said, “I’m sure I remembered from geography at school that it was a mile across so it was nearer two miles and those suspension bridges are really steep.”

There were dozens of colleagues at Charlton Sports Centre, both running with their boss and cheering him on. Speaking of his pleasure in seeing so many supporting the challenge he said “It’s fantastic but not a surprise, I’ve been here for ten years now and we have a long history with both Sport and Comic Relief and our colleagues always embrace them enthusiastically and this is another demonstration of that.”

Mr King who is leaving the company in July said he will continue to support the charity in one way or another.

After already running in Shrewsbury, Longbridge, Gloucester, Somerset and Andover on Friday he left to go to Crawley where he would finish his day. The big finale is in London on Sunday where Mr King will Run, Swim and Cycle at the Queen Elizabeth Olympic Park. In 5 days he has run with over 1000 colleagues from stores across the UK.

The official Sport Relief T-shirt and headbands are on sale exclusively at Sainsburys. 

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