One in seven (70%) across the South East are worried about their families falling victim to fraudsters, according to a new poll1. This compares with 68% nationally, highlighting a knowledge gap about fraud.
The survey also shows that 69% of people across the South East admit they have never discussed the simple steps they can take to protect themselves and those around them from financial fraud.
The new research findings have been released today to mark Take Five Day – the first time all major banks, building societies and other financial service providers have joined together for a national day of fraud awareness raising activity. Take Five Day is designed to encourage everyone to find out more about how they can protect themselves from financial fraud and takes place as official figures reveal that £768.8 million was lost to financial fraud in 20162 – the equivalent of £2 million each day.
Stuart Skinner, Director of Fraud at Nationwide Building Society said: “We’re proud to support Take Five Day. Research shows that people in the South East are worried about themselves and their families falling victim to financial fraud. On Take Five Day we’re encouraging everyone to talk to others and share the Take Five message – to pause and think before they respond to any financial requests or share any personal or financial details.”
In support of the day, Nationwide Building Society’s branches across the country will open five minutes early, at 8.55am. Branch employees will be on hand to answer questions and help local people learn how to better protect themselves from financial fraud. Leaflets and business cards detailing the following five top tips will be handed out:
1. Never disclose security details, such as your PIN or full banking password
2. Don’t assume an email, text or phone call is authentic
3. Don’t be rushed – a genuine organisation won’t mind waiting
4. Listen to your instincts – you know if something doesn’t feel right
5. Stay in control – don’t panic and make a decision you’ll regret
Representatives from Nationwide’s fraud team will also be available to answer questions from customers at the Eastleigh and Kilburn branches. A Police Community Support Officer will also attend the Eastleigh branch to help support the campaign and educate local people about fraud and how to better protect themselves.
Regional research findings also revealed that in the South East: · 71% of people living in Brighton worry that financial fraud will happen to someone in their family and yet 66% have never discussed with anyone the steps that they can take to protect themselves from financial fraud
· 63% of people living in Southampton worry that financial fraud will happen to someone in their family and yet 64% have never discussed with anyone the steps that they can take to protect themselves from financial fraud
Take Five Day is part of the Take Five campaign, launched by Financial Fraud Action UK and backed by all major banks and key financial services providers across the UK. It aims to put consumers and businesses back in control with straight forward advice to help prevent financial fraud.
For advice on how to protect themselves from financial fraud, consumers can visit the campaign website www.takefive-stopfraud.org.uk.