The makers of a moisturiser dubbed by many as a ‘miracle’ cream have released a new sun care range that is suitable for those with sensitive and also eczema-prone skin as the weather hots up this week.
Childs Farm has released a new formula suncream, spray and roll-on aimed at children who suffer from skin complaints during warm weather – which is equally suitable for adult skin.
The £12.00 suncream, available now at Boots, Waitrose, Asda, Ocado and ChildsFarm, has gone on sale as temperatures in the UK soar and spring finally arrives. The spray and roll-on are available at Boots and childsfarm.
Eczema sufferers have seen rapid changes in their poorly skin since using the ‘miracle’ creams made by Childs Farm, with the company selling more than one bottle of its baby moisturiser per minute since the product went viral.
Paige Sweeney, a 23 year old mum from Nottingham, used the product on her three-year-old daughter Evie-Rae. She said; “I’ve tried everything in an attempt to help Evie-Rae. She has had eczema since she was born.
“Her eczema was so painful that she didn’t sleep through the night until she was two. She was constantly scratching and bleeding.
“I saw the baby moisturiser on the shelf in Boots and decided to give it a go. Within a matter of days I could see her skin starting to clear up. I couldn’t believe it. The NHS could save a fortune if they put it on prescription.”
Since Paige’s story emerged, hundreds of parents have come forward to share similar stories. Joanne Nevin, 29, from Ballynahinch, Northern Ireland, tried everything to relieve one-year-old daughter Kelisha’s eczema, which got so bad it left her feeling like a bad mother.
Desperate to find a solution, Joanne bought Childs Farm’s £4.50 baby moisturiser in June 2017 after reading about the product online. She said: “Her face was full of patches as if she’d had boiling water poured over her. It was just a big scab.
“I read an article about Childs Farm on the internet, so I decided to give it a go. Within four weeks Kelisha was like a different baby. She was more settled and happy because she wasn’t as itchy and agitated. She had always been a happy, smiley baby, even when her skin was bad, but once we started using the products she was smiling all the time.”
Childs Farm’s new suncream, also available as a spray and roll-on, is suitable for children six months and upwards. All the brand’s products are dermatologist and paediatrician approved as suitable for sensitive and also eczema-prone skin.
Childs Farm’s consultant dermatologist Dr Jennifer Crawley, who has more than 10 years experience in dermatology working from the University College Hospital London, believes a re-education is needed when it comes to sun protection, especially where sensitive skin is concerned. She is urging parents to get out of the mindset that suncream is just for holidays abroad and to understand just how damaging UV rays can be to young people.
“Any sunburn on children’s skin is worrying, no matter what skin type they have, because young skin is much thinner than an adult’s, making it far more susceptible to damage. Sunburn in childhood dramatically increases the chance of skin cancer in later life; it really is imperative that parents take the right steps to protect their little ones when they are outdoors.
“With this in mind, I think we need to really make the point when we are talking about sun protection, we aren’t just talking about blistering hot mediterranean sun; we are talking about UV light and that means here in Britain as well.”
Dr Crawley continues: “Many parents whose children suffer with eczema or sensitivity are nervous about letting them out in the sunshine, but they shouldn’t have to miss out. It’s important for parents to use a sun protection that has a high SPF of 50+, protects the skin against both UVA and UVB rays, and is specifically suitable for children who suffer from those skin conditions.
“Parents also need to ensure they apply an adequate amount of suncream on their children to protect their skin. I recommend at least two teaspoons for the head and neck area and two tablespoons for the body. But you can’t apply too much, so use it liberally.
“Lots of parents apply suncream to their children twice during the day as they are aware it does wear off, and while this is a good start, suncream really does need applied more than twice, particularly on really hot days.
Dermatologist Jennifer Crawley’s golden rules for sun safety:
Make sure the sun protection you use is suitable for eczema-prone or sensitive skin if your child suffers with those conditions
Use a high factor SPF 50+ suncream, with broad spectrum protection against UVA and UVB rays
On hot days and when you’re abroad keep, your little one in the shade between 11am and 3pm when the sun is at its hottest
Cover any exposed skin with suncream even on cloudy days
Reapply your child’s suncream numerous times throughout the day, especially after swimming
Pay particular attention to often forgotten areas such as the shoulders, back of the neck and behind the ears when applying suncream
Where possible, cover up your little one with a hat, loose fitting clothing and sunglasses
Always keep babies under the age of six months out of direct sunlight
Why is Childs Farm suncream different?
Developed for sensitive and eczema prone skin the gentle, unscented formula offers long lasting protection using organic filters to block damaging UVA and UVB rays.
In a user trial of 100 children with medically diagnosed eczema, aged between 0 and 18 months, 89% of parents said they would recommend the Childs Farm sun cream products to other parents of children with medically diagnosed eczema; 94% of parents said the products were easy to spread and 87% said that they were easy to absorb.
How much does it cost and where can I buy it?
125ml 50+ SPF Sun cream, £12.00 Available from Boots, Waitrose, Ocado, Amazon and childsfarm.
125ml 50+ SPF Sun spray, £12.00 Available exclusively in Boots stores nationwide from 2018; find it in the baby and child aisle.
70ml 50+ SPF Roll-on sun cream, £10 Available exclusively in Boots stores nationwide from 2018; find it in the baby and child aisle.