Andover-based Be Wiser Insurance has become the Official Insurance Partner of the AJ Bell National Badminton League (NBL) for the remainder of the 2015/16 season.
Andrew Dunkerley, marketing director for Be Wiser, said: “We are delighted to be able to showcase our brand name to a new sporting audience and are excited to be connected to Badminton England and the AJ Bell NBL.”
The AJ Bell NBL features Britain’s best players and top European talent competing in six franchise teams – Birmingham Lions, Loughborough Sport, MK Badminton, Surrey Smashers, Team Derby and University of Nottingham Badminton.
Now in its second season, the AJ Bell NBL enjoyed huge success in its first year, as fans watched elite badminton played in a team format to innovative new rules including shortened scoring, tie-breaks and double-point ‘PowerPlays’ live every month on Sky Sports in the UK and on Eurosport in Asia and the Pacific region.
Adrian Christy, Badminton England’s Chief Executive, said: “It’s fantastic that we can announce Be Wiser as the new Official Insurance Partner of the AJ Bell NBL and particularly to welcome another new partner which is taking its first steps into badminton.
“In November we announced a title partnership with leading investment platform provider AJ Bell, which demonstrates the growth of the league and it’s attraction to major sponsors.
“This is another positive step forward for the sport in the UK’s first ever professional national league and we are excited to be building a great partnership with Be Wiser over the coming months.”