Highways England and The Deer Initiative have joined forces to warn motorists about the heightened risk of collisions involving deer at this time of year.
Across the UK it is estimated that there could be up to 74,000 deer-related motor vehicle accidents this year alone, resulting in 400 to 700 human injuries and 20 deaths. The combined economic impact of injury accidents and car damage is likely to exceed £50 million a year.
October through to December is considered a high-risk period as deer will be on the move for the autumn mating season, also known as the rut. The highest risk of a deer-vehicle collision is between sunset and midnight, and the hours shortly before and after sunrise.
Tony Sangwine, senior principal environmental adviser at Highways England, said: “Our top priority is safety – that is why we are working with the Deer Initiative to warn motorists about these particular risks. Deer are highly active at this time of the year, meaning they can suddenly appear on the road, at both dawn and dusk.
“With most deer movement coinciding with key commuting hours, we are urging drivers to be more aware so that they can complete their journeys on our roads safely and without incident.”
Highways England’s advice to drivers is:
When you see deer warning signs or are travelling through a heavily wooded or forested stretch of road, check your speed and stay alert
If your headlights are on, use full-beams when you can; but dip them if you see deer, as they may ‘freeze’
More deer may follow the first one you see
Be prepared to stop. Try not to suddenly swerve to avoid a deer. Hitting oncoming traffic or another obstacle could be even worse
If you have to stop, use your hazard warning lights
Do not approach an injured deer – it could be dangerous.