Andover business, Croydex, launched a new product range this week at their Headquarters on Walworth industrial Estate.
Employing 80-90 local people, Croydex is a huge local employer that prides itself on its inventive and proactive designs, focused on solving problems in the bathroom. Founded in 1919 as the New Croydon Rubber Company, it became famous for its products such as: rubber swirlits and the Sham-mix, the first iconic bath and shampoo spray which are still to this day, big sellers for the company.
Jon Langford, Commercial Director, told us, “Consumers have become much more discerning, demanding high quality, long-lasting, affordable and reliable products, but want to fix them with as little fuss as possible.
“As part of our continued commitment to developing innovative, practical solutions to everyday problems, we have more than doubled the number of new products for 2015, compared to 2014. With all those we are launching this year, mean it has never been simpler or quicker to create smart, new storage space in bathrooms of all sizes and styles.”
Product & Procurement Director, Peter Pegden, demonstrated a range of the new products, including the ease of fitting of the Croydex 2014 product, the ‘Sit Tight’ toilet seat. The ‘Sit Tight’ was invented after reading global complaints of ill-fitting toilet seats that wobble and move around during use – ‘Sit Tight’ tackles the issue head on, and is a secure fix solution.
Mr Pegden told the press and industry visitors, whilst focusing on the new Croydex Rust Free range, “Rust can ruin an otherwise spotless bathroom where high levels of humidity often take their toll on traditional wire storage.
“Our new Rust Free wire ware products are suitable for use within any ‘wet’ shower area or bathroom, giving consumers a real confidence and reliability in the product.”
The 2015 product, ‘Click and Lock’ system for hanging bathrooms cabinets, mirrors and literally anything else is revolutionary. Managing Director, Nick McGrellis, told us, “Competitors from all over the world have approached us to buy the technology, and the answer was easy to give.
“We are so very proud of leading the market with our inventions and technology. The system means that anyone can hang an object onto the wall alone, with ease and the ability to straighten the fitting with an inbuilt spirit level with a simple turn of a screwdriver.”
On a tour of the business, it became clear what an understated business Croydex is, with friendly and personable Directors who clearly know all of the staff throughout the business.
The Croydex warehouse is a towering metropolis of boxed products, with items made and packaged specifically for power stores, like John Lewis and pallets full of Croydex branded products waiting to be shipped to clients like online giant Amazon.
More than 160 products were launched by Croydex this week, including, Rust Free bathroom products, Illuminated Mirrors, Click and Lock bathroom furniture, Hang and Lock Bathroom furniture, each one adding to an already well-established product range that is sold across the whole world.
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