THE RISE of women in the workplace is well illustrated by the promotion of Theresa May to PM and Hilary Clinton to US Presidential hopeful, but it has had an equally dramatic effect in UK homes.
Despite disappointingly slow progress in previous decades, women are now increasingly landing prominent roles in the workplace right across the UK, according to the latest reports.
But it is the effect this has had on the average UK household – and the sea-change in the role of men at home, in particular – that is most striking.
The 2016 man spends 150% more time helping with household chores, such as cooking, the laundry and cleaning, than they did 15 years ago.
In fact, research by laundry experts Dr Beckmann, reveals that for 73% of males, carrying out these domestic chores regularly is now part of their weekly routines, up from just 45% in 2002.
To out that in context, the average British adult male spends nearly six hours a week performing domestic tasks, up from just over two hours 15 years ago.
According to British blokes, a modern man should be able to cook (67%), know how to wash clothes (71%), perform domestic duties like vacuuming the house (89%) and picking up the children from school (64%).
The study revealed that 71% of men believe it is only fair that they cook, where possible, at least three times per week.
And women agree – eight in 10 women (82%) said domestic duties should be split equally, while nearly all of the women polled (98%) said it was a good thing that traditional gender roles were being challenged.
Susan Fermor from Dr Beckmann said: “We were surprised to discover that, in many ways, both sexes have very similar feelings for what constitutes masculinity in the modern era.
“Traditional gender roles are evolving, and it’s great to see that as women enjoy more prominent senior workplace roles, men are picking up their fair share of domestic duties.”