The Chantry Centre launched an interactive fundraising campaign in August 2014, which saw tokens at pay points in shops across the shopping centre. Customers could take a token and choose a charity to support at the interactive station outside of Boots and The Body Shop.
A Chantry Centre spokesperson said, “The response to our WW1 commemoration charity initiative ‘Tww1tter’ has been so strong that we doubled the funds donated to charities. On Thursday 6 November we donated a total of £4,200 to ten military charities at our special WW1 themed presentation.”
The top supported charity was the popular ‘Help for Heroes’ charity, who were presented with a £2,000 cheque by Waitrose, Andover.
Charity, RAFA (Royal Air Forces Association), were presented £1,000 by the Card Factory and £500 was presented to QARANC (Queen Alexandra’s Royal Army Nursing Corps) by Martins.
The presentation was accompanied by music from the period, along with bully beef sandwiches, digestive biscuits and mugs of hot tea.
A spokesperson from the Chantry Centre said, “Thanks to all our shoppers who got involved and put their Tww1tter tokens in the charity baskets.”
Photos by Paul Scicluna