The Royal Oak Inn in Charlton has been chosen to star as part of a ground-breaking nationwide campaign from Greene King IPA that celebrates the great British pub and the important role it plays within its community.
The new ‘To the Pub’ campaign is an industry first as Greene King IPA handed control of its advertising to 50 pubs up and down the country, giving each publican a GoPro video camera to tell the story of their pub and its customers in their own words and capturing the heart-warming, unexpected and authentic moments that take place in pubs each and every day.
The Royal Oak Inn was one of just 50 pubs selected out of over 3,000, with local Charlton residents taking starring roles in the short film as publican Jody Morgan introduces the locals in a great mid-week escape, a charming environment to catch up with friends. The short film has been officially released on www.tothepub.tv and promoted on social media.
The release of all these films, made by and starring British pubs, on the ‘To The Pub’ website together show why pubs play such a significant role in British culture and the value they have to the people that frequent them.
Chris Houlton, managing director, Greene King brewing and brands, said: “These films from Greene King IPA celebrate the pub as an unrivalled national and community institution that can and does play a vital, valued and incredibly diverse role in modern British social life.
“What better way to capture the value of the pub to its community than to ask publicans and customers to tell the story of their local in their own words. We are extremely grateful to Jody Morgan and the customers of Royal Oak Inn for helping to bring our ‘To The Pub’ campaign to life.”