Andover News - Tidworth’s SP9 Postcode is the Most desirable in England

To celebrate 40 years of postcodes being allocated to every address in Britain, the Royal Mail have released findings from a survey they commissioned to find out the most desireable postcode in the UK.

The study by the Centre for Economic and Business Research (Cebr) calculated the most desirable postcodes based on a range of factors including employment opportunities, health, education, crime rates and housing affordability.

Steve Rooney, Head of Royal Mail’s Address Management Unit, said: “Royal Mail commissioned the study to reveal the most desirable postcode sectors to live to mark the 40th anniversary of the allocation of postcodes to every address in Britain.

“The invention of the postcode revolutionised the way post is sorted and delivered. As it has evolved, the postcodes have also revolutionised the way companies do business. The postcode is now used by businesses and individuals in their everyday activities, whether that is verifying a person’s address when making a transaction or planning a route on a SatNav system.”

Tidworth is top, located on the edge of Salisbury Plain and with HRH The Prince of Wales as the patron of its polo club, the SP9 postcode sector representing the garrison town of Tidworth, in Wiltshire, is the most desirable in England. The GU46 postcode sector covering the Hampshire village of Yateley is the second most desirable in England, the study found.

Top ten most desirable postcode sectors in England

1. SP9 – Tidworth, Wiltshire

2. GU46 – Yateley, Hampshire

3. CA27 – St Bees, Cumbria

4. CW10 – Middlewich, Cheshire

5. RG6 – Earley, Berkshire

6. GU52 – Church Crookham, Hampshire

7. MK8 – north west Milton Keynes, Buckinghamshire

8. CA20 – Gosforth/Seascale, Cumbria

9. DE3 – Mickleover, Derbyshire

10. CA24 – Moor Row, Cumbria


The desirable postcode index was constructed by Cebr and takes into account the following for each individual area:

  • Employment opportunities
  • Health levels
  • Education and training opportunities
  • Crime levels
  • Homelessness, household overcrowding and ease of accessing local services
  • The quality of the physical environment
  • Housing affordability – the relationship between average house prices and average annual earnings

Deprivation statistics are taken from the governments for each country (e.g. the Department for Communities and Local Government for England). Average annual earnings is taken from the Office for National Statistics’ Survey of Hours and Earnings. House prices are taken from the Land Registry, the Registers of Scotland and the government of Northern Ireland.

The different deprivation measures are weighted together depending on their importance to overall deprivation (by government definition). This is then combined with the affordability indicator with equal weight to reflect the fact that regardless of how high the quality of life is in an area, if it is unaffordable then most won’t be able to access it.

What do you think about the Royal Mail’s findings? Leave a comment below!

Polly has almost 20 years in the media industry. As Editor of Andover and Villages, she strives to bring the latest and greatest news with a minutes notice. Polly can be contacted via or alternatively called at