In partnership with Chewing Gum Action Group, representatives from Test Valley Borough Council highlight pieces of discarded gum, using fluorescent chalk, on the pavements of Andover High Street, to support a national campaign to reduce gum litter. Now in its 10th year, the annual campaign sees representatives from the chewing gum industry, Government and environmental charity Keep Britain Tidy working with councils and Business Improvement Districts (BIDs) across the whole of the UK to develop local initiatives to reduce chewing gum litter.

Pictured L-R are: Lee Chesters (Environmental Service’s Clean Team), Steve Hatcher (Environmental Service), Paul Wykes, Head of Environmental Service, Cllr Ian Carr, Leader of Test Valley Borough Council, Deborah Hughes (Environmental Service), Emma Wykes (Environmental Service) and Neil Sansford (Environmental Service’s Clean Team).  The photo was taken in Andover’s High Street, outside the Guildhall.

One of the busiest streets in Andover has been transformed like never before, as part of a campaign launched by Test Valley Borough Council to reduce gum litter in the local area.

Partnering with The Chewing Gum Action Group (CGAG), an organisation chaired by Defra (Department for Environment, Food and Rural Affairs) and funded by the chewing gum industry to tackle gum litter in the UK, the High Street’s grey pavements were transformed with brightly-coloured circles to highlight the significant amount of gum that is dropped.

Representatives from Test Valley Borough Council’s Environmental Service took to the High Street to circle the discarded gum using water soluble fluorescent chalk, and witnessed the public reaction to the eye-catching measle-like patterns created across one of the busiest areas in Andover. These gum spots will then be removed, making the streets cleaner and more attractive.

Supporting the campaign again this year, leader of Test Valley Borough Council, Councillor Ian Carr, said: “The Council’s Clean Team cleans up gum throughout the year using portable gum removal kits, but the problem continues. We want our residents to be able to enjoy the borough’s natural and built environment, and chewing gum spots spoil our streets.

“Year on year, chewing gum litter is costly and difficult to remove, therefore we hope that this campaign will encourage gum chewers to bin their gum the right way and understand that they can play a part in making Andover a more attractive place to live.”

Now in its 10th year, the annual campaign sees representatives from the chewing gum industry, Government and environmental charity Keep Britain Tidy working with councils and Business Improvement Districts (BIDs) across the whole of the UK to develop local initiatives to reduce chewing gum litter.

CGAG campaign co-ordinator Kristian Bentham added: “Every year for the past 10 years, the Chewing Gum Action Group campaign has delivered some positive results. Through our creative campaign this year, we wanted to highlight that dropping gum is still littering and one that greatly affects the local area.

“We have no doubt this year’s visual campaign will raise further awareness and have a lasting impact on residents and visitors. We are delighted to be working with the Test Valley Borough Council this year to help them create a cleaner place to live and work.”

Nine BIDs and local authorities from across the UK are taking part in this year’s campaign. For more information, please visit www.chewinggumactiongroup.org.uk

Polly has almost 20 years in the media industry. As Editor of Andover and Villages, she strives to bring the latest and greatest news with a minutes notice. Polly can be contacted via editor@andoverandvillages.co.uk or alternatively called at