Discount supermarket Aldi has been crowned the best place in the UK to buy beer, wines and spirits, after scooping the prestigious title of ‘Drinks Retailer of the Year’ at the Drinks Business Awards ceremony, held at the London Wine Fair last night.
A Drinks Business spokesperson said: “We saw some amazing entries into the Drinks Business Awards this year and the standard was very high. Aldi successfully answered all of our criteria and were without a doubt this year’s Drinks Retailer of the Year.”
After an impressive haul of 41 medals at the International Wine Challenge just last week, Aldi pipped Waitrose to the crown thanks to its excellence in drinks retailing over the last year and the buying team’s demonstration of innovative prowess was called out as just what the judges were looking for. Tony Baines, Joint Managing Director of Corporate Buying at Aldi, said: “Brits know that they don’t just have to rely on boutique wine stores for quality drinks nowadays. At Aldi, we make it easy for our customers to shop for quality, award-winning products that won’t break the bank.
“We have a concise range of beers, wines and spirits on offer, meaning that our UK buying team work hard to ensure that each product, which is bought specifically for the UK market, is excellent quality and is sold at the best possible price, truly earning its place on our shelves. We’ve put a real focus on innovation this year; we’ve launched several new wine ranges and added a premium Gin to our core range. It is great to see that our offering is being praised so highly by industry bodies and consumers alike.”
Judged by a panel of wine experts, this coveted award for Aldi’s trophy cabinet adds to the retailer’s incredibly successful 2017 to date. Aldi became the UK’s fifth biggest supermarket, overtaking The Co-op in January and was also awarded Multiple Wine Retailer of the Year by the esteemed Drinks Retailing Awards shortly thereafter.